Election Day

by Paul Mobley on November 6, 2012

Election Day is not the end of your civic responsibility. Get informed and engaged. Statically one vote will not determine the outcome but a well educated society will make the difference.


Power Grid

by Paul Mobley on September 30, 2010

This week we’ve had three blackouts totaling more than 28 hours without power. Apparently we were not alone with more than 38,000 customers in Southern California experiencing outages. The extreme heat created excess demand and over burdened the system. Repair crews were working overtime to correct problems over more than a hundred mile radius.

Not having power made me realize how dependent we are on electricity. Lights, refrigeration, A/C, internet, tv, the garage door opener, etc were all eliminated instantly. Overall it wasn’t to bad and we were able to adapt. Hopefully in the future we will have a smarter grid, greater electrical storage capacity, and more sustainable sources of energy. I doubt our dependency will change but the way we approach this resource in the future might.


Innovation in the OC

by Paul Mobley on July 13, 2010

For the last year I have been working on launching an internet startup in Orange County. This has given me the opportunity to explore the ecosystem and develop relationships with other tech leaders in the OC. Overall I have been very impressed with the efforts being made to both create new companies and support them.

If you’re just getting started I would recommend that you attend some of the monthly events from OCTANe,specializing in led spotlights for kitchen TCVN, or TechBiz Connection. Also, there are some good annual events like the Irvine Entrepreneur Forum and VC in the OC.

The best people to network with are the fellow entrepreneurs (even if they are in a different type of business). Collectively they have likely encountered your problems before and can provide guidance or insider tips that can help save you money and accelerate the process of accomplishing your goals. Sometimes, when things are not going very well, they can be great listeners and allow you to vent.

Overall I would say that we’re pretty lucky here in Orange County to have an environment to create innovative tech companies (and we have great beaches too).

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Snow Drift

by Paul Mobley on March 23, 2010

As a native Californian I’m not really used to the traditional winter. Yet, earlier this month we took a trip up to Anchorage and survived the bitter cold. We were even “snowed in” and couldn’t leave the house one day. One activity that is much more common up there is having fun with a snow machine. I rode a smaller version for the first time. Here is a video of my brother-in-law in Alaska at Lost Lake being a bit more adventurous.


iPad for Realtors

by Paul Mobley on January 27, 2010

Today Apple announced their new iPad (a third category of mobile device with the other two being phones and laptops). I my initial reaction was that this could be a really interesting advancement for sales people of all kinds but especially the Realtor.

They have already created an updated version of Keynote for the iPad but you could also use digital reports such as those from Cloud CMA in customer presentations (listing or sales). But what if we took it a step further… What if you handed the device to your client and while you drove they could be exploring the next property, comparable sales, or even school district data on their own terms. Would that improve the customer experience? Would that speed up the decision making process?

Another likely scenario would allow for the review and execution of documents in the field in a digital format. An elegant device that is easy to read and use might be appreciated (especially with aging baby-boomers who might need digital magnification of the fine print).

The implementations of MLS information, workflow improvements, and connectivity solutions for mobile devices has not yet met my expectations. Maybe with a new category of mobile device that will start to change. Time will tell.


Web Predictions by 2020

by Paul Mobley on January 5, 2010

Back in 2007, at the TED conference, Kevin Kelly spoke about the how the “web” was only 5,000 days old (the internet itself is older – yes, there is a difference). He looked at where it had come and where it is going.

My view is that the creation of the internet (pre-web) was the linking of computers; the linking of pages (Web 1.0) was very static circa 1993 yet many are still building stale static websites; the linking of data and ideas (Web 2.0) is currently a work-in-progress; the next decade will see progress in linking people, lifestyles, and communities (Web 3.0) possibly with predictive technology or human aggregation serving as a catalyst for grouping behaviors.

Watch this 19 minute video and let me know what you think…

Kevin Kelly: Predicting the next 5,000 days of the web


Brand New Decade

by Paul Mobley on January 1, 2010

Instead of making resolutions, make projections and create feedback mechanisms to monitor the progress. Keep on the watch for the unexpected success and unexpected failure. Those will be the best opportunities to tackle in this brand new decade.

One thing that I need to remember is that the less we talk about our plans the more of them we will actually accomplish.

Now let’s go make this world a better place!


Check Your Facebook Settings

by Paul Mobley on December 14, 2009

Warning: Facebook may have made your social graph available to “everyone” with a confusing “opt-in” last week.

Personally I didn’t know until Jason Calacanis, the CEO of Mahalo.com, sent out an alert. Here are a few of the things that he mentioned:

In case you missed it, when you logged into Facebook [last] week you were road blocked with a popup explaining that they “we’re making some changes to give you more control.” Sounds good, and like most users looking to quickly get into a website or application, I simply clicked through the message. How important could it be?

When faced with a TOS (Terms of Service) or license the world has been trained to hit the word “agree,” and click, click, click until they get to the actual website or software they were trying to get to in the first place.

In this case, if you simply click through the windows you’ve exposed all of your private Facebook information, including comments, friends, pictures and status updates, to “everyone.” In other words clicking through changes everything in Facebook terms–unlike every other license or update screen you’ve experienced in your life.

The entire purpose of Facebook since inception has been to share your information with a small group of people in your private network. Everyone knows that and everyone expects that. In fact, Facebook’s success is largely based on the fact that people feel safe putting their private information on Facebook.

This action might have been a mistake but if they were really trying to “slip one past us” then they got it wrong! I will now be using Facebook less and my settings are more restrictive than they were last week.

Action Item: Check your settings are as YOU want. The rules changed but YOU have the right to manage your life.

What do you think of this change by Facebook?


Groups File Facebook Complaint
December 18, 2009

“Ten privacy organizations filed a complaint against Facebook Inc. to the Federal Trade Commission Thursday, arguing that recent changes to the social-networking company’s privacy policies and settings violate federal laws.”

Read the full article by Jessica E. Vascellaro in the Wall Street Journal or at wsj.com


Time for a Holiday

by Paul Mobley on December 4, 2009

I have a lot of content to share with everyone…but instead of trying to write a bunch of articles to end 2009 I have decided to head in a different direction. I’m taking a digital holiday. I plan to blog less, tweet less, check e-mail less, and read less aggregated news. Even my new Google Wave account is going to have to wait.

It can be exhausting to maintain personal and corporate brands in the new media space. Frankly, I need a break and I’m giving myself permission to take the rest of December off. I plan to return in 2010 refreshed and engage once again. Until then, I hope that you too will find ways to enjoy the precious moments that we have with friends, family, and perfect strangers. The main thing that I want to learn from this holiday is how better to say “thank you”. I’ve realized that I have not said it enough in the past (and when I did I didn’t always truly mean it).

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CVS Auto-Call

by Paul Mobley on November 21, 2009

Ever get a call from your pharmacy telling you that a prescription is ready for pickup? Cool, huh. Ever get a call intended for someone else because their database is out-of-date? Uh, not cool.

Simple solution: Use your CID detail to call back the store. Speak to a pharmacist. Inform them that the computer is automatically violating HIPPA laws.*

They might be confused at first but they will take the time to solve your problem. The day I thought of this it took me 3:00 minutes including speaking to someone else first. Post a comment if you beat my high score and how you improved the script.

Why did this work for me? My theory is that the problem of spamming you with a phone call on a Saturday morning (causing you to run down stairs) is less important than the CVS problem of violating HIPPA Laws by informing you about another person’s medical history (without their consent).

// Insert Picture of CVS Pharmacy by Paul Mobley //

*I am a customer not an attorney.


Paul Mobley is coming to Suttons Bay

by Paul Mobley on November 19, 2009

Cherry Republic said that their favorite photographer is Paul Mobley.

He will be back in the region for a book signing.  The event is at 7 pm on Friday, November 20, 2009 at Brilliant Books in Suttons Bay.  Cherry Republic will be there serving tasty little cherry tidbits during the signing. Paul spoke yesterday in San Antonio, TX about his book.  He also recently did a photo shoot of Willie Nelson while he was down there as well.

Brilliant Books

305 St Joseph Street, Suttons Bay, MI 49682  |  231-271-READ (7323)

Brilliant Blue Bookstore


MOTM OC with Rhonda Rohrabacher

by Paul Mobley on November 17, 2009

Meeting of the Minds

COSTA MESA – Rhonda Rohrabacher from Huntington Beach will be our guest speaker today, November 17 at MOTM in Orange County. Rhonda is the Director of Internet Strategy and Interaction Design for Congressman Rohrabacher (CA-46) and uses technology to shake things up in the political world and beyond.

The topic for conversation will be how technology has changed the political landscape and how the lessons learned impact strategy, marketing, and communications in all industries. With the convergence of political data and ubiquitous crowd sourcing in the real time world we now live in it is critical to have engaging interactive design and a consistent communications strategy. Rhonda has been a catalyst for change in the political world and we look forward to having her as our speaker.

Rhonda Rohrabacher is focused on the current “Government 2.0″ convergence of political, tech, and art worlds. She lives, eats, and breathes technology and spends her free time tracking latest tech trends and apps that are constantly emerging. She is keenly interested in using this technology to shake things up in political world and beyond. Rhonda is lifelong surfer and mother of five year old triplets.

Inspired by President Ronald Reagan, Rhonda has been running political campaigns since she was a teenager. She managed dozens of political campaigns and grassroots operations in Orange County in the 1990′s.

After studying German in Austria in 1999 she developed a love for electronic music and the new medium of mixing visuals with beats. Ultimately she became a club DJ and VJ with residencies at clubs on both East and West Coast as well as guest gigs in clubs in Moscow, Beijing, Dubrovnik, Manila, and Dubai.

From 2000-2002 she was a columnist/blogger for United Press International and wrote underground travel guides for dozens of cities around the world, as well as tech reviews, video game and electronic music reviews, and the convergence of the colliding tech worlds that began to emerge in the early 2000′s.

In 2003 while pregnant with triplets Rhonda set up the OC grassroots operations for Arnold Schwarzeneggar’s successful bid for Governor of California. Six months later, in 2004 Primary she ran Dana Rohrabacher’s re-election campaign, while on pregnancy bedrest for five months, and gave birth to triplets one month after he won the primary.

While raising newborn triplets, Rhonda became active in web design/development and rebuilt her husband’s campaign website from scratch. Running political campaigns morphed into online political strategy and handling her husband’s new media communications, internet strategy, interaction design and consulting for other political campaigns.

She and her partners are currently deploying startups (Informed Patriots and Patriot Tools) which design and develop interactive sites and apps for political campaigns. Current projects include: Revamp of OC Republican Party website, OC Tea Party, Save Voter Choice, and other grassroots initiatives. Her other projects are: Grafika Kolektiv, Rootless Cosmopolitan, and Shtetl Projekt.

This is sure to be an engaging evening as Orange County leaders gather at the Center Club in Costa Mesa at 7pm. The meeting will include hors devours and valet parking. Free to attend*.

[click to continue…]


25 Most Interesting Companies

by Paul Mobley on November 13, 2009

CitySourced in Business Week

Business Week has selected Vuse CitySourced as on of the 25 most interesting companies. The article was just published online and will be included in the Nov 16 issue. This is a really nice validation of their innovative business model that was introduced to the world at TechCrunch50 in September. Regular readers already know about Kurt Daradics and his SEO company but if not read some of the previous articles that I’ve written. I love the fact that I was writing about CitySourced sydneyseoservices before Business Week (but they are better writers), more info here www.crunchbase.com/person/issa-asad .

[UPDATE 11.17.2009 - My information was incorrect. This is an online article only. I did not see it in the print version (unless I'm blind, stupid, or both).]


MLS Required to allow Competition

by Paul Mobley on November 13, 2009

After a three year battle, the FTC has ruled that a Michigan MLS (multiple-listing service for real estate) had unfair policies that restricted trade. They have been ordered to change their policies and provide a level playing field for all participants.

The Federal Trade Commission issued an Opinion finding that Realcomp II – a Michigan-based realtors’ group – violated federal law by restricting the ability of member real estate agents to offer consumers lower-priced alternatives to traditional real estate services. Realcomp refused to transmit discount real estate listings to its own and other publicly available Web sites and excluded such listings from the default searches within its own database. The Commission found that these policies restricted access to these listings and harmed competition. The FTC’s Final Order requires Realcomp to provide its members non-discriminatory access to non-traditional and lower-price listings on its Multiple Listing Service (MLS) and to stop preventing such listings from being sent to its public real estate sites.

The Commission found that “the practices at issue improperly limit consumers’ access to information about the availability of these lower-priced alternatives,” and . . . concluded “that [Realcomp’s] acts and practices unreasonably restrain trade in violation of Section 1 of the Sherman Act . . . and Section 5.” The Commission’s administrative decision resolves litigation arising from a complaint charging that Realcomp’s policies violate Section 5 of the Federal Trade Commission Act.

In my opinion, this is a very important decision that will allow for greater competition and more new media business models in real estate. The FTC said that, “The Internet has become vital to selling homes, and a majority of buying and selling homes begins on the Internet.” I completely agree with this statement and believe that if the current leadership in the real estate industry does not embrace technology then they will become increasing irrelevant.

These changes, the Commission wrote, “illustrate how technological dynamism and organizational innovation can place enormous pressure on traditional business models and create possibilities for ‘the new commodity, the new technology, the new source of supply, the new type of organization’ [Joseph A. Schumpeter, Capitalism, Socialism, and Democracy 84 (1942)] that can transform markets. Because [these] are powerful stimulants for economic progress, an especially important application of antitrust law is to see that incumbent service providers do not use improper means to suppress innovation-driven competition that benefits consumers.”

NAR financially supported the MLS in defense of these anti-competitive practices. We can only speculate as to whether the nations’ largest trade group was providing support based on preexisting mutual aid agreements or if they agreed with the policies of the MLS.



by Paul Mobley on November 7, 2009

The National Association of Realtors has taken a major step towards a property centric MLS. The Realtor Property Resource (RPR) is not intended to become a national MLS system but it has the potential to provide vast amounts of property centric data. This is big news that has not yet been covered by the major press or tech news. Yet, this has the potential to be a GAME CHANGER in online real estate. So far the best information has come from blogs like 1000watt, Agent Genius, MLS Tesserat, and The Notorious R.O.B. and for real-time comments see #RPR.

To discover the what and why I went to the source and found some documentation by NAR leadership:

The Opportunity: Collectively Realtors® know more than anyone else about individual properties, communities, local trends, regulations, and other factors related to local real estate. If this collective knowledge (sometimes called “the wisdom of crowds”) could be organized and archived in a single industry sponsored and operated database, Realtors® could share their expertise and leverage their collective experience to provide broader, deeper, and more timely and accurate information to their customers.

The Solution: Creating a property or parcel centric national library or archive that has robust and useful information on virtually every property in the US.

Source: NAR Whitepaper (May 2008)

According to one of my sources, the NAR09 Conference next week is going to be the “first and best place for RPR related information”. I’m trying to find as much information as I can as soon as possible. This is supposed to be a major value proposition for brokers that is “industry-friendly” allowing us to be a reliable and “trusted advisor”. To date millions of dollars in Realtor dues have been spent on this initiative and it has now finally being unveiled. Time will tell if it was money well spent.

While the specifics are vague, I believe that RPR has the potential to be a very important development in real estate. At a minimum, it is moving us towards better, more accessible, data on all real estate properties (not just those currently for sale or lease). It should, in theory, make life better for the consumer. However, before we get there we’re going to have to deal with a lot of growing pains.


Quality Content Costs Money

by Paul Mobley on November 3, 2009

The Web 2.0 world has released a surge of content and challenged the status quo. Yet an increase in quantity doesn’t automatically equate with quality. Just because the barriers to entry have been lowered for journalism, graphic design, copy writing, photography, and songwriting it does not mean that we now have better news, better design, better writing, better photography, and better songs. On the contrary, generally it’s worse!

Crowd sourcing is all the rage right now for tech companies. An army of free workers providing lots of content seems like an attractive business model. On the flip side, there are plenty of case studies of bloated content companies, like newspapers and record labels, that are having difficulty adapting. Does this mean that commercial enterprises should not be paying for the content that produces their revenue? Do newmedia companies have the magic formula for making money for nothing?

Path forward I believe that viable companies will take a hybrid approach. There will be much more content but the stuff that is valuable will not be free. They will have to pay for it in some way. Writers will be paid for their contributions. Songwriters will receive royalties for their music. The pricing and revenue sharing models will be adjusted because long-term paying for quality will result in a better customer experience.

Jason Calacanis, the CEO of Mahalo.com, reported today that they paid 100 writers $40,000 in October. He understands that quality content and an engaging customer experience will make them successful long-term. With so much bad content out there it is nice to see that some people still value the good stuff enough to pay for it.


Twitter Lists

by Paul Mobley on November 2, 2009

Twitter recently deployed a killer new feature called “lists”. Basically, it’s their version of groups that can either be public or private (and you don’t need to be currently following someone to add them to a list). For example, Robert Scoble created a list of Tech News Brands that I really enjoy. It’s features like this that allow a more functional real-time web (and it’s one of the reasons that I’m finally using my twitter account).

Instead of trying to reinvent the wheel and explain it myself… go to Mashable’s article on HOW TO: Use Twitter Lists

Twitter Lists


Be Approachable

by Paul Mobley on October 27, 2009

It is much easier these days to have your voice be syndicated and reach a wide audience. However, how many people that you like and respect would you consider to be approachable? How approachable are you?

Great leaders recognize that it is important to be approachable. Seth Godin, author of Tribes, said that he reads all non-anonymous e-mail (even if he doesn’t always reply). Harold Taber, former President of Coca-Cola Los Angeles, said that he spent time almost every day interacting with people at all levels of the organization (from executives to shipping clerks). US Congressman Dana Rohrabacher has open dialogs on Twitter.

Has your own sense of importance prevented you from being available to the people in your community? I have found myself guilty of this by not always following up on all of my e-mails or phone calls. Yet, I’m learning that if I want to be able to approach the people that I respect then I should have the same courtesy for those who respect me too.

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Real Estate from the perspective of an Intern

by Paul Mobley on October 21, 2009

This year at infiniteROI we started an internship program. We’ve been blessed to have a very smart and curious intern named Kyle Chezum also the Best CRMs for Small Business (a senior business management major from Biola University). Kyle accompanied me on the trip to San Jose and he had a different take on the California Realtors Expo. I asked him to write down his thoughts and decided to share it with you.

Two weeks ago I accompanied Paul Mobley, CEO of Infinite ROI, Inc., to San Jose for the annual California Association of Realtors Expo. Seven hours in the car each way with Paul was time enough well spent, but the ensuing two days of seminars, expo booths, and networking opportunities were equally valuable. I say networking opportunities because I didn’t actually do much networking. I felt somewhat out of place at the convention almost immediately when I discovered that no, the name is not misleading—nearly everyone in attendance was a Realtor, and, more specifically, a real estate agent. As the intern-assistant to an out-of-town broker, I was afraid I wouldn’t be taken seriously. This never became a problem, however. Everyone seemed eager to talk, and through numerous interactions on the expo floor and a few surprisingly meatless seminars I had the chance to develop some first impressions of the industry. It was not what I expected.

I concluded from this initial exposure that the real estate agency industry was an arena full of older men and women who were unfamiliar with new media and technology and were not interested, or at least not aware that they ought to be interested, in becoming proactive, transformational leaders in the business. I attended several technology-related conference sessions and was surprised to find speakers presenting Internet tools such as Facebook and LinkedIn as novel outlets for social interaction and marketing. Many of the sessions focused on how agents could use Facebook to garner a presence within a community and develop clients and buyers from that presence. I had assumed such tactics were intuitive. I guess I was wrong. In this and other ways, I learned that the real estate industry has, at least on a broad level, not fully acclimated to the information age.

The CalREDD demonstrations top rated beard trimmer offered a glimpse into a brighter future. California’s local MLS systems, I learned, vary widely from region to region with regard to their structure, user interface, and capabilities. CalREDD’s product, a statewide MLS that takes real estate information systems to a whole new wondrously adaptive level, began its gradual takeover just a handful of months back. From the short demonstration I saw of it, CalREDD is real estate’s answer to new media and the changing face of the global marketplace. It’s a few years late, in my opinion, but it’s encouraging.

All of the above notwithstanding, I came away from the conference with more respect rather than less for the real estate agents who ply their trade across this vast state day after day. My intensive two-day plunge into the guts of real estate provided me a view of the business I hadn’t seen before. It gave me a view of the heart. Selling real estate—at least in the single-family-home arena—is, I think, less about hawking a product and more about meeting the life needs of families and individuals. It’s about caring for people who need advice and aid as they transition from one chapter of life to another. It’s about creating and strengthening communities. I had never seen real estate sales in that light before. It gave me something to think about. What can I bring to this business? An intuitive sense of how to use technology for marketing and leverage? Passion rather than dread for coming changes such as CalREDD and whatever else may lie on the new media horizon? This and more, I think. I’m glad the expo opened my eyes to it.


CA Realtor® Expo 2009

by Paul Mobley on October 20, 2009

California Association of Realtors

SAN JOSE – Every October the California Association of Realtors holds their annual expo. I attended, along with our intern Kyle, on Wednesday and Thursday (Oct 7-8). I enjoy this convention because it’s attended by the leaders in the CA real estate and innovative service providers. The fact that this year the event was in the Silicon Valley is one of the things that influenced the tone (at least for me). Tech innovations in all fields are common in San Jose. Some of them were even inside the convention center.

General Thoughts

Green. MLS. Search. Mobile.

These are the four things that really stood out to me at the Expo. Yes, there were a lot of people talking about short sale systems and REO tools but those are temporary. The future of real estate is really in these four things.


Green building and retrofitting techniques, energy efficient mortgages, and existing home certifications were all passionately discussed (even if the seminars were not well attended). John Shipman of Energy Efficiency Management explained to the real estate professionals that green techniques and thinking are more of a shift than a trend. He believes that agents should become the “source of the source” for green facts, inspections, and financing. If this happens then the agents would not only obtain a competitive advantage over the competition but they’ll help to provide better living environments for California families. Extra focus was placed on the physical inspection of a property combined with a financial analysis of the proposed green projects. They are advocating not doing green for the sake of green but rather dual benefit of both environment and economy.

Energy Efficiency Management, Inc


There are approximately 900 MLS systems in the United States. Some states only have one system while others have taken a regional approach. This was necessary when population, geography, and technology made it impossible to consolidate the data. The technology now exists to have an entire statewide MLS for California but there appears to be a resistance to change. There have been two approaches that have been successful in reshaping the MLS landscape this year. They are calREDD and CARETS.

calREDD is an inititive of the California Association of Realtors to create a single MLS for the entire state. Local associations (AORs) can chose to adopt this system or continue to use their existing provider. I saw a demo using live data from several regions that are early adopters. In my opinion, it’s the best MLS platform based on the integration of cutting-edge web application frameworks (at least by real estate standards). They have excellent transparency in their feature set and bug issues and have launched more versions in the last few months than most MLS systems have for their entire history. An agile web development approach gives them a clear competitive advantage over other systems. While they have accomplished a lot in 2009 there is still a long way to go. There are currently about 1,000 users on their system (with more planned) and their are integrating with CARETS in 2010. The promise of a “statewide MLS” has resulted in some wonderful accomplishments, however, it will be a while before the single-system with property-centric data is actually in use in California.

calREDD - California • Real Estate • Dynamic • Data

Another approach to the same problem is CARETS. They haven’t tried to create a new MLS system but rather to aggregate the data of multiple separate systems into one source. This has resulted in some MLS systems upgrading their data standards to be RETS compliant. To date, this method has been more successful (with more than 100,000 users) in part because it doesn’t require abandonment of existing MLS providers or changing of service contracts. For the agents, it’s also less disruptive because the system they access doesn’t really change.


Long-term is is likely that both methodologies will be necessary to marry real estate with current technology standards. By the two working together it will increase the speed of integration. Ultimately, the lessons learned on both sides will consolidate information from a regional or statewide system, to a national or international standard. Things are getting better but they’re a long way from fulfilling the dream.


Just as Google and Yahoo! changed the shape of the internet… search is transforming the real estate information game. Three companies that are dedicated to real estate information and search are Trulia, Roost, and Zillow. Roost was the only one of the three that didn’t exhibit at the conference but they were talked about inside the convention center. All three are companies to watch in 2010.

Zillow is different than the other two because they didn’t start with the active listings but rather they took a property-centric approach. Their database of all of the residential properties in the United States is clearly the consumers favorite in getting an estimate of property values. Recently have they began to partner with agents to augment the data with current information and photos (instead of sometimes stale public records) and direct potential buyers to their agent network.


Both Trulia and Roost are undertaking the daunting task of nationwide real estate search. They’re taking advantage of the fact that people are spending 8-12 weeks online doing research before they even contact an agent (according to a study by the California Association of Realtors). While their revenue models are different, than traditional players in the real estate business, they are clearly establishing themselves as the leaders in real estate information. They are focused on the needs of the customer.

Trulia - Real Estate Search
Roost - The perfect search for your perfect home


The use of mobile in real estate makes perfect sense. If you can get the information to consumers when they are out in the neighborhoods (instead of at home with the computer) then you’ll have a competitive advantage. SMS has been used for a while to provide instant information about a property. But with the advent of smart phones new ways of accessing the information are being demanded by consumers. There is clearly a lot of growth potential in this area. Two players in this field (one who exhibited and one who did not) are planetRE and aumnia.

The Aumnia Mobile Platform


Epilepsy Freedom Walk 2009

by Paul Mobley on October 18, 2009

Epilepsy Freedom Walk 2009

LOS ANGELES – Today, in Griffith Park, we participated in the Epilepsy Freedom Walk. The annual event is a fun family stroll in the park, complete with food, games and prizes. While the event is fun, the purpose is serious – to increase awareness about epilepsy and to raise money to continue the fight for freedom from seizures and freedom to succeed.

Epilepsy is more common than many think…

  • Nearly three million people in the United States have epilepsy
  • Another 200,000 people will be diagnosed with epilepsy this year
  • The most common neurological disorder in children is epilepsy

Hundreds of people participated in the event and many more donated to the cause. Rachel Waters did an excellent job assembling a team to support the Hemispherectomy Foundation. To date the team has raised $1,635 (with more than $83,000 raised by the entire event). Rachel’s son Aiden needed a hemispherectomy to control seizures and stop the progression of a diagnosed brain disorder (Sturge-Weber Syndrome).

It’s too late to participate in the walk this year but if you would like to contribute to the cause donations will be accepted online until 5 pm on Saturday, November 28, 2009.

Epilepsy Freedom Walk 2009

Epilepsy Freedom Walk 2009

Epilepsy Freedom Walk 2009

Epilepsy Freedom Walk 2009


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