Online vs. Brick & Mortar

The initial viewpoint during the “.com era” was that the internet was the solution. It was hyped as changing everything about business and connectivity. Would you agree that it is important to connect with your customers and prospects on their terms? What is best for them? The answer to that question will vary depending on the person and could even vary depending on that one person’s needs. For example, there are some subscribers of the Los Angeles Times that only read the paper in print, others only read it online, and some do both. This is a case where it’s good to have both and there are strengths and weaknesses in each model. The same is true for retail or B2B sales. Listen to your customers and meet the needs that they have. When in doubt, think what is best for my customer. If you’re unsure, ask.