Innovation and Entrepreneurship
by Paul Mobley, MBA
From the monthly archives:
Often the first tool new online merchants use is PayPal. It’s easy to setup, there are no monthly fees, and you can package up an order and send it over to them for payment. However, once you get to a certain level of business most people graduate to a full online merchant account for several [...]
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Let’s start with a really good idea. One that I hope is successful financially although there are some major risks. Pandora started as an idea called the music genome project and has become an internet radio service. [We] set out to capture the essence of music at the most fundamental level. We ended up assembling [...]
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This is the start of a new section. Here we’ll look at good and bad business ideas and how their executed Please send in your ideas and they’ll be reviewed and possibliy included in upcoming posts.
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In this difficult economic time you’ve got to be on the look for ways to be more profitable. In a recent conversation with a co-owner of Preferred Pack I learned about one of their innovative products that has been proven to increase productivity 18%. The best part is that it’s actually inexpensive. For a modest [...]
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In the U.S., the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask e-mailers to stop spamming them. [...]
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Social networking sites have become a public way of displaying your sphere of influence. Networking and word of mouth have been around since commerce began. The biggest mistake that small business owners often make is to only network “up”. This means that you’re trying to connect with other people in your industry that are more [...]
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E-Mail marketing is a wonderful tool a small business to use. You can communicate like the big boys with inexpensive tools to create and send mailings to your clients and prospects. These systems allow messages that are not only targetable but also accountable (you can see who opened the e-mail, when they did it, and [...]
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I was talking with a sports agent recently and was reminded how may micro-businesses there are out there. They’re built around the success and talents of one or a few individuals. These include athletes, musicians, artists, celebrities, etc. These people need the same things that are required for small business success: they need good advisers [...]
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The other day I called American Express about a problem that I was having on one of my accounts and it required talking with a supervisor. Unfortunately, there were no supervisors available. So instead of making me stay on hold until one became free they did a nice thing and asked for my phone number [...]
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