There is a lot of talk these days about the economy being in a “down-turn”. However, this may or maynot impact you directly. The reality is that the macroeconomic trends might not match with your microeconomic situation.
One example that is in the news right now is the company that makes Sarah Palin’s glasses. They’ve become super popular overnight. They’re increasing production as fast as they can and selling them like crazy. Yes, unexpected success has it’s own problems but Kazuo Kawasaki is not thinking about a “downturn”.
You might have your own little Sarah Palin Glasses story or you might be growing because you’re good at what you do and there is more demand than you can supply. For example, I know more than one company that have already exceed 2007 sales with their YTD sales in August. These are not minor increases either, we’re talking 20-30% growth, and the year isn’t even over yet.
The point is that your situation may or may not match with the hot topic of the talking heads. Filter all of the information that you’re hearing and ground yourself in data that is relevant to the strengths and weaknesses of your business. Your business will succeed or fail based on it’s merits. Macroeconomic trends will have a minor impact but it shouldn’t make or break your year.
