From the monthly archives:

November 2008

Care more than Stater Bros

by Paul Mobley on November 29, 2008

On Wednesday, the day before Thanksgiving, my wife and I needed to go grocery shopping. We had just finished moving to our new home in Tustin, CA and needed somewhere close. A quick Google map search on my iPhone revealed that there was a Stater Bros just north on Redhill about a mile.
The place was [...]

{ 4 comments }

The Other #1

by Paul Mobley on November 24, 2008

Greg Creed, the President of Taco Bell, said last week that their goal is to be, “the other number one” by growing to $10.6 billion in sales within 5 years. (Note: The “one” is McDonald’s). Today I am proud to say that I have reached the status of “the other number one”. At what, you [...]

{ 0 comments }

Trust + Community = Return on Influence

by Paul Mobley on November 23, 2008

Nicky Senyard wrote a wonderful article for Website Magazine.
She said, “In a community, relationships come before sales. Business, in other words, is not the first order of business. Leveraging communities is a great way to boost sales, but you actually have to become a respected and trusted member before you can tap into that potential.”
You [...]

{ 0 comments }

Focus on Customer Value

by Paul Mobley on November 22, 2008

One of the most common things people do is focus on themselves then try to maximize their income by various marketing tactics. These could be the old status quo way of doing things in your industry or the latest “Web 2.0″ marketing tricks.
Now is the right time to rethink your business model. Where is your [...]

{ 0 comments }

Death to AMEX LOC

by Paul Mobley on November 20, 2008

American Express has taken a step backwards in it’s small business focus.
In recent years, American Express OPEN has significantly expanded the range of card products that [they] provide to small business owners, and those products are at the core of how [they] meet the purchasing needs of [their] customers. As a result of our increasing [...]

{ 0 comments }

Turnaround Key :: Connect with Real People

by Paul Mobley on November 19, 2008

There is a lot of fear and confusion right now. This is often made worse by the media. What is the cure for this sickness? CONNECT WITH REAL PEOPLE.
A dear friend of mine, Kurt Daradics, is one of the social catalysts who has been critical to my success in business. He, along with some other [...]

{ 0 comments }

Net Operating Income

by Paul Mobley on November 17, 2008

Do you know how much actual income is derived from your business? In real estate many investors have never sat down to see how much their property actually makes for them. To see how strong the business is you should first ignore financing, income taxes, and depreciation and find out the net operating income after [...]

{ 0 comments }

good AND better

by Paul Mobley on November 13, 2008

My wife and I were flying to Anchorage, Alaska as I wrote this post. She requested that we upgrade our tickets from coach to first class. I agreed, not because we feel entitled but because she is pregnant and a 1:12 bathroom to passenger ratio in the first class cabin is a “necessity”. Honestly, I [...]

{ 0 comments }

LinkedIn Apps

by Paul Mobley on November 12, 2008

This week LinkedIn released some new applications. One that was of interest to me was for WordPress. PaulMobley.com is published using my own server running WordPress. I was impressed on how easy it was to integrate the blog posts into my LinkedIn profile. If you have both a WordPress blog and a LinkedIn profile I [...]

{ 0 comments }

Small Business Phones

by Paul Mobley on November 6, 2008

eFax innovated faxes for small business giving mobility and efficentcy. This allowed business owners the freedom to be out in the world instead of tied to the office waiting for a fax.
PhonePeople.com has done the same thing with large scale PBX phone systems and streamlined them to match the collaborative and mobile world of [...]

{ 0 comments }

When will you vote?

by Paul Mobley on November 4, 2008

Today is election day in the U.S. As I was waiting in line at my polling place it occurred to me that there is something really nice about having an official day that ends the decision process. No matter if you agree with the outcome of the various races, bond measures, etc we will have completed the [...]

{ 0 comments }