One of the most common things people do is focus on themselves then try to maximize their income by various marketing tactics. These could be the old status quo way of doing things in your industry or the latest “Web 2.0″ marketing tricks.
Now is the right time to rethink your business model. Where is your focus? If you have only been trying to maximize your own value you may run into trouble soon (if not already).
[Develop] a strong customer value proposition. Many companies begin with a product idea and a business model and then go in search of a market. Success comes from figuring out how to satisfy a real customer who needs to get a real job done.
Source: HBR Dec 2008 “Reinventing your Business Model” p. 53 (Reprint R0812C)
If you don’t provide value for the customer (and yourself too) then your business model is doomed to fail. Go forth and create value.
