Derek Sivers, the head of CD Baby, said, “It’s so funny when I hear people being so protective of ideas. (People who want me to sign an nda to tell me the simplest idea). To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.”
The book Getting Real gives a wonderful description of the value of an idea. Unless you execute on that idea the value of your idea is basically worthless!
Just like real estate, the way a property is developed determines it’s value, and those that can see the highest-and-best use usually win.
Value, and thereby profit, comes from the multiplier effect between the IDEAS and ACTION. Basically, if you’re not taking action then your idea is worthless!
