iPad for Realtors

by Paul Mobley on January 27, 2010

Today Apple announced their new iPad (a third category of mobile device with the other two being phones and laptops). I my initial reaction was that this could be a really interesting advancement for sales people of all kinds but especially the Realtor.

They have already created an updated version of Keynote for the iPad but you could also use digital reports such as those from Cloud CMA in customer presentations (listing or sales). But what if we took it a step further… What if you handed the device to your client and while you drove they could be exploring the next property, comparable sales, or even school district data on their own terms. Would that improve the customer experience? Would that speed up the decision making process?

Another likely scenario would allow for the review and execution of documents in the field in a digital format. An elegant device that is easy to read and use might be appreciated (especially with aging baby-boomers who might need digital magnification of the fine print).

The implementations of MLS information, workflow improvements, and connectivity solutions for mobile devices has not yet met my expectations. Maybe with a new category of mobile device that will start to change. Time will tell.

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{ 2 comments… read them below or add one }

TheRECoach January 27, 2010 at 12:54 pm

How is the iPad screen protected? Love your thoughts brother!

Paul Mobley January 27, 2010 at 3:29 pm

Thanks Eric. To answer your question, I assume that it is similar to the iPhone but they also have some accessories that enhance and protect. There is a case that will serve you well to keep the screen free from damage in your bag while it also helps to angle the iPad to watch for movies or type easier. They also have a doc/keyboard accessory which will overcome some people’s objections. It’s an impressive first version and so much more than the Kindle.

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