From the category archives:

Media

Local is Back

by Paul Mobley on July 22, 2009

Ten years ago the reach of a small business expanded from a local sphere of influence to a global one. Initially that was great and the advantages resulted in more competitive prices, greater diversity of product offerings, and an expectation of instant results. One thing that was lacking was trust. Companies like Amazon and eBay [...]

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Cached by Search Engines

by Paul Mobley on June 23, 2009

Did you know that search engines like Google, Yahoo, and Bing don’t search active websites but rather their saved copies? This is one of the reasons that it can take a while have your results show up on thier websites. It takes time for them to visit (or crawl) your page so they can index [...]

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Pick Up The Phone

by Paul Mobley on December 22, 2008

In a world of “instant” communication it’s easy to forget that most of the time we’re not having a conversation with someone we’re just sending messages their way. I was reminded today that the personal touch is sometimes just the thing to get things done. A project that I was working on was stalled in [...]

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The Other #1

by Paul Mobley on November 24, 2008

Greg Creed, the President of Taco Bell, said last week that their goal is to be, “the other number one” by growing to $10.6 billion in sales within 5 years. (Note: The “one” is McDonald’s). Today I am proud to say that I have reached the status of “the other number one”. At what, you [...]

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LinkedIn Apps

by Paul Mobley on November 12, 2008

This week LinkedIn released some new applications. One that was of interest to me was for WordPress. PaulMobley.com is published using my own server running WordPress. I was impressed on how easy it was to integrate the blog posts into my LinkedIn profile. If you have both a WordPress blog and a LinkedIn profile I [...]

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Elephant in the Room

by Paul Mobley on April 1, 2008

Did you know that the internet has a memory way better than ours? Not only do we now live by “Google assisted memory” but we also have to expect that anything online now will stay online. For example, I’ve owned paulmobley.com for years. Back in 2003, I was mainly using it for e-mail but I [...]

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The Value of Community

by Paul Mobley on March 11, 2008

In the post Music Business Startups we talked about some strategies for success in the music business. Even if you’re not in the music business we can learn some examples from the innovative techniques that are being used to fuel growth. One great example is Jill Sobule who had a hit a few years back [...]

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Music Business Startups

by Paul Mobley on March 10, 2008

The fact is that it costs millions of dollars to sell millions of units. If an artist can go Platinum without a label it is very impressive but not necessary. Success as an independent artist can be very different than on a major label. If you’ve been successful in getting people to sample your music [...]

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