From the category archives:

Strategy

iPad for Realtors

by Paul Mobley on January 27, 2010

Today Apple announced their new iPad (a third category of mobile device with the other two being phones and laptops). I my initial reaction was that this could be a really interesting advancement for sales people of all kinds but especially the Realtor.
They have already created an updated version of Keynote for the iPad but [...]

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Web Predictions by 2020

by Paul Mobley on January 5, 2010

Back in 2007, at the TED conference, Kevin Kelly spoke about the how the “web” was only 5,000 days old (the internet itself is older – yes, there is a difference). He looked at where it had come and where it is going.
My view is that the creation of the internet (pre-web) was the linking [...]

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Quality Content Costs Money

by Paul Mobley on November 3, 2009

The Web 2.0 world has released a surge of content and challenged the status quo. Yet an increase in quantity doesn’t automatically equate with quality. Just because the barriers to entry have been lowered for journalism, graphic design, copy writing, photography, and songwriting it does not mean that we now have better news, better design, [...]

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Be Approachable

by Paul Mobley on October 27, 2009

It is much easier these days to have your voice be syndicated and reach a wide audience. However, how many people that you like and respect would you consider to be approachable? How approachable are you?
Great leaders recognize that it is important to be approachable. Seth Godin, author of Tribes, said that he reads all [...]

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TED talk on decision making

by Paul Mobley on September 26, 2009

Next time you have 17 min to spare, I found this talk really interesting. Thanks for telling me about it Jared.

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Tech or No Tech

by Paul Mobley on September 25, 2009

I describe my company as a newmedia real estate company. We are BOTH a tech company and a real estate company. It is easy for me to classify my business like this because we spend a majority of our time on the tech side trying to reinvent the real estate business. Yet, I believe that [...]

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A Real Estate Transformation

by Paul Mobley on September 8, 2009

Social media, outsourcing, and other new tactics have been described within the real estate industry as proof of a major change in the business. People talk about them as the magic bullets for an industry that is in crisis.
Most people will agree that the real estate industry in 2009 is in crisis. However, I don’t [...]

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Quasi-Small Business

by Paul Mobley on August 27, 2009

Now that we live in a flat world (see: The World Is Flat 3.0: A Brief History of the Twenty-first Century) you’ll start to see more organizations (entrepreneurial, non-profit, government, etc) that no longer act like “small businesses” but rather “quasi-small businesses”.  They use the leverage, manpower, and distribution systems of  large multinational organizations and [...]

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Wise Words

by Paul Mobley on August 21, 2009

Jeff Monfils (a Realtor® from North Carolina) said to me yesterday…
“Success is not reached through making more money or advancing your career or even by public recognition, but rather whether or not OTHERS benefit from what your hands have done.”
Well said.

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We Need Community Again.

by Paul Mobley on August 19, 2009

It is clear to me that the next big trend is to use the internet as a way to leverage community and re-establish accountability. It’s both a beautiful and scary time because the traditional definitions of community have changed. The problem is that most people online are involved only in quasi-community and they seldom build [...]

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The Best Strategy

by Paul Mobley on August 11, 2009

At various times I have used the wrong strategy. (Honestly, it has happened more than I care to admit). I had no one to blame as it was a strategy that I came up with all on my own.
Stop trying to be clever and original. Instead look for the best strategy for accomplishing your goal [...]

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Your Ideas Are Worthless

by Paul Mobley on August 9, 2009

Derek Sivers, the head of CD Baby, said, “It’s so funny when I hear people being so protective of ideas. (People who want me to sign an nda to tell me the simplest idea). To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.”
The book Getting Real gives [...]

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Seth Godin vs. Donald Trump

by Paul Mobley on August 3, 2009

What if you were given the opportunity to have lunch with Seth Godin or Donald Trump but you could only pick one. Who would you dine with? Would the choice change if you were paid $5,000 to sit down with Donald but it would cost you $5,000 with Seth?
If given that choice I would chose [...]

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Do The Work

by Paul Mobley on August 1, 2009

I’m in the process of setting up an internship program with the Crowell School of Business. This is the same school that I did my undergrad and MBA. It turns out that one of the people who is point-of-contact was my old ‘Intro To Marketing’ professor. I got a D in his class and when [...]

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Speak It Into Being

by Paul Mobley on July 30, 2009

A lifelong friend taught me a lesson this week. There is a lot of power when you start talking about your dreams as if they already exist. If you say something might happen then very few people believe that it will come to pass. You might not even believe it to be true. Yet, when [...]

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Local is Back

by Paul Mobley on July 22, 2009

Ten years ago the reach of a small business expanded from a local sphere of influence to a global one. Initially that was great and the advantages resulted in more competitive prices, greater diversity of product offerings, and an expectation of instant results.
One thing that was lacking was trust. Companies like Amazon and eBay [...]

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Weekly Milestones

by Paul Mobley on July 21, 2009

How often do you review progress? For many things a weekly review is the most frequent that is needed. More than that and you don’t have an opportunity to get the enough data to make meaningful decisions. Too long and you might not be able to identify cause and effect.
Take the time to review [...]

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Winners and Losers

by Paul Mobley on July 10, 2009

This is something that has been passed down from family and friends over the years. It is very inspiring and worth a ponder, especially in a “difficult” economic period.
A winner takes big risks when he has much to gain.
A loser takes big risks when he has little to gain and much to lose.
A winner focuses.
A [...]

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Who is your muse?

by Paul Mobley on July 8, 2009

Most people think that innovation and entrepreneurship is an isolated activity. One that is done by brilliant people in a garage somewhere and isolated from the world until they reveal their brilliance. Yet, That couldn’t be further from the truth. Innovation requires collaboration. It lives and or dies from the environment from which it’s born.
When [...]

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Economical Printing

by Paul Mobley on June 26, 2009

I recently ordered some new business cards from OvernightPrints.com and was happy with the quality and price. A designer friend of mine recommended that I use them but only if I went with a matte finish and preset the Pantone/PMS colors in Illustrator (instead of expecting what was on the screen to match the printing). [...]

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The Unexpected Success

by Paul Mobley on May 1, 2009

Do you have a process for identifying unexpected success? Are you surprised when your business is generating sales in markets different than you had intended? Many web-based business have done a good job of implementing analytics that allow them to modify their approach and maximize profitability. Unfortunately, in other businesses the same feedback mechanisms don’t [...]

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